Digital Marketing Specialist
Plan and execute digital marketing campaigns across multiple channels. Analyze performance data, optimize conversions, and drive customer acquisition and engagement.
$80,000 to $110,000
Typical civilian range for this role at 180 days.
- 14
- Courses
- 410
- Hours of coursework
- 5
- Certifications
- 5
- Program lengths
Pick the window your branch approves.
Your branch and rank set how long your SkillBridge window can run. The role, the certifications, and the schedule below change with it.
60 day program
Digital Marketing Specialist
What you walk out able to do
- Earns Google Digital Marketing Certificate
- Understands digital marketing fundamentals
- Can create marketing campaigns
Target salary
$50,000 to $68,000
Typical civilian range for this role.
Certifications you can earn
Employers hiring this role
Examples of the companies that hire for this work. Placement is never guaranteed.
Week by week
Week 1
Foundations of Digital Marketing and E-commerce
Understand digital marketing landscape and strategy
10 hoursOpen on Coursera
Week 2
Attract and Engage Customers with Digital Marketing
Learn customer journey and acquisition tactics
10 hoursOpen on Coursera
Week 3
From Likes to Leads: Interact with Customers Online
Convert social engagement to business results
20 hoursOpen on Coursera
Week 4
Think Outside the Inbox: Email Marketing
Master email marketing and automation
20 hoursOpen on Coursera
Week 5
Assess for Success: Marketing Analytics and Measurement
Measure and analyze marketing performance with data
20 hoursOpen on Coursera
Week 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
E-commerce fundamentals and conversion optimization
20 hoursOpen on Coursera
90 day program
Digital Marketing Specialist
What you walk out able to do
- Earns Google Digital Marketing Certificate
- Content strategy proficient
- Can plan multi-channel campaigns
Target salary
$58,000 to $80,000
Typical civilian range for this role.
Certifications you can earn
Employers hiring this role
Examples of the companies that hire for this work. Placement is never guaranteed.
Week by week
Week 1
Foundations of Digital Marketing and E-commerce
Understand digital marketing landscape and strategy
10 hoursOpen on Coursera
Week 2
Attract and Engage Customers with Digital Marketing
Learn customer journey and acquisition tactics
10 hoursOpen on Coursera
Week 3
From Likes to Leads: Interact with Customers Online
Convert social engagement to business results
20 hoursOpen on Coursera
Week 4
Think Outside the Inbox: Email Marketing
Master email marketing and automation
20 hoursOpen on Coursera
Week 5
Assess for Success: Marketing Analytics and Measurement
Measure and analyze marketing performance with data
20 hoursOpen on Coursera
Week 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
E-commerce fundamentals and conversion optimization
20 hoursOpen on Coursera
Week 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Customer retention, loyalty strategies, and lifetime value
20 hoursOpen on Coursera
Week 8
Google SEO Fundamentals
Develop SEO strategy skills for audience engagement
10 hoursOpen on Coursera
120 day program
Digital Marketing Specialist
What you walk out able to do
- Earns Google Digital Marketing Certificate
- SEO certified
- Can manage campaigns and analytics
Target salary
$65,000 to $92,000
Typical civilian range for this role.
Certifications you can earn
Employers hiring this role
Examples of the companies that hire for this work. Placement is never guaranteed.
Week by week
Week 1
Foundations of Digital Marketing and E-commerce
Understand digital marketing landscape and strategy
10 hoursOpen on Coursera
Week 2
Attract and Engage Customers with Digital Marketing
Learn customer journey and acquisition tactics
10 hoursOpen on Coursera
Week 3
From Likes to Leads: Interact with Customers Online
Convert social engagement to business results
20 hoursOpen on Coursera
Week 4
Think Outside the Inbox: Email Marketing
Master email marketing and automation
20 hoursOpen on Coursera
Week 5
Assess for Success: Marketing Analytics and Measurement
Measure and analyze marketing performance with data
20 hoursOpen on Coursera
Week 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
E-commerce fundamentals and conversion optimization
20 hoursOpen on Coursera
Week 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Customer retention, loyalty strategies, and lifetime value
20 hoursOpen on Coursera
Week 8
Google SEO Fundamentals
Develop SEO strategy skills for audience engagement
10 hoursOpen on Coursera
Week 9
Search Engine Optimization (SEO)
Master keyword research, on-page and technical SEO
60 hoursOpen on Coursera
Week 10
Successful Presentation
Master presentation skills for marketing pitches and campaigns
20 hoursOpen on Coursera
150 day program
Digital Marketing Specialist
What you walk out able to do
- Earns Google Digital Marketing Certificate
- HubSpot certified
- Meta Marketing certified
- Can lead multi-channel marketing
Target salary
$72,000 to $100,000
Typical civilian range for this role.
Certifications you can earn
Employers hiring this role
Examples of the companies that hire for this work. Placement is never guaranteed.
Week by week
Week 1
Foundations of Digital Marketing and E-commerce
Understand digital marketing landscape and strategy
10 hoursOpen on Coursera
Week 2
Attract and Engage Customers with Digital Marketing
Learn customer journey and acquisition tactics
10 hoursOpen on Coursera
Week 3
From Likes to Leads: Interact with Customers Online
Convert social engagement to business results
20 hoursOpen on Coursera
Week 4
Think Outside the Inbox: Email Marketing
Master email marketing and automation
20 hoursOpen on Coursera
Week 5
Assess for Success: Marketing Analytics and Measurement
Measure and analyze marketing performance with data
20 hoursOpen on Coursera
Week 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
E-commerce fundamentals and conversion optimization
20 hoursOpen on Coursera
Week 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Customer retention, loyalty strategies, and lifetime value
20 hoursOpen on Coursera
Week 8
Google SEO Fundamentals
Develop SEO strategy skills for audience engagement
10 hoursOpen on Coursera
Week 9
Search Engine Optimization (SEO)
Master keyword research, on-page and technical SEO
60 hoursOpen on Coursera
Week 10
Successful Presentation
Master presentation skills for marketing pitches and campaigns
20 hoursOpen on Coursera
Week 11
Meta Social Media Marketing
Master Facebook and Instagram advertising and social media strategy
140 hoursOpen on Coursera
Week 12
Successful Negotiation: Essential Strategies and Skills
Negotiation skills for marketing partnerships and vendor management
25 hoursOpen on Coursera
180 day program
Digital Marketing Specialist
What you walk out able to do
- Earns Google Digital Marketing Certificate
- Meta Marketing certified
- HubSpot certified
- SEO specialist
- Can lead marketing strategy
Target salary
$80,000 to $110,000
Typical civilian range for this role.
Certifications you can earn
Employers hiring this role
Examples of the companies that hire for this work. Placement is never guaranteed.
Week by week
Week 1
Foundations of Digital Marketing and E-commerce
Understand digital marketing landscape and strategy
10 hoursOpen on Coursera
Week 2
Attract and Engage Customers with Digital Marketing
Learn customer journey and acquisition tactics
10 hoursOpen on Coursera
Week 3
From Likes to Leads: Interact with Customers Online
Convert social engagement to business results
20 hoursOpen on Coursera
Week 4
Think Outside the Inbox: Email Marketing
Master email marketing and automation
20 hoursOpen on Coursera
Week 5
Assess for Success: Marketing Analytics and Measurement
Measure and analyze marketing performance with data
20 hoursOpen on Coursera
Week 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
E-commerce fundamentals and conversion optimization
20 hoursOpen on Coursera
Week 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Customer retention, loyalty strategies, and lifetime value
20 hoursOpen on Coursera
Week 8
Google SEO Fundamentals
Develop SEO strategy skills for audience engagement
10 hoursOpen on Coursera
Week 9
Search Engine Optimization (SEO)
Master keyword research, on-page and technical SEO
60 hoursOpen on Coursera
Week 10
Successful Presentation
Master presentation skills for marketing pitches and campaigns
20 hoursOpen on Coursera
Week 11
Meta Social Media Marketing
Master Facebook and Instagram advertising and social media strategy
140 hoursOpen on Coursera
Week 12
Successful Negotiation: Essential Strategies and Skills
Negotiation skills for marketing partnerships and vendor management
25 hoursOpen on Coursera
Week 13
Introduction to Google SEO
Advanced SEO techniques, Google Analytics, and performance reporting
15 hoursOpen on Coursera
Week 14
Sales and CRM Overview
Connect marketing to sales pipeline and CRM management
20 hoursOpen on Coursera
Real coursework from the companies that hire for this role.
14 courses, 410 hours, delivered on Coursera and tracked against your record.
Start the Digital Marketing Specialist track before you separate.
Create your account to check your eligibility window, get command approval underway, and begin the coursework on full military pay.